Blonde Keeper shampoo

Blonde Keeper, the bodyguard your blondes deserve

A cool blonde turning brassy is a free redo waiting to happen. A professional anti-yellow shampoo, Blonde Keeper neutralises warm tones on blondes, highlights, balayage and grey hair, and keeps that cool brightness alive between salon visits.

Recommend it after every bleach or toner, your client maintains her blonde, you sell a result that lasts. 12,90 € at YDOL pro pricing, to be shelved right next to After Color.

Why a cheap purple shampoo changes your diary

Blonde going brassy is not a formula problem, it is a maintenance problem between two appointments. And you can only recommend maintenance if your client can actually buy it. At 12.90 €, a professional purple shampoo goes to every blonde on your books, not only to the ones who never look at the price.

The real cost of brassy blonde

A goodwill toning session is a chair tied up, product used and zero revenue. Put a number against two of those a month and you will see fast what a toner at this price is worth over a year.

Where the price comes from

From fully online distribution and a short range. Fewer references to make, to stock and to promote means overheads that collapse and a selling price that follows. The violet pigment load does not follow it down, that is the part doing the work.