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The full YDOL range, Yconik colour at fair prices, Harlow & Thelma bleach powders, treatments, developers and all the kit you need for flawless application.

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A tight range, built for salons

At YDOL, we're not about endless catalogues, a range of pro haircare products that's curated, every single reference earns its spot. Yconik colour in 65 shades, bleach powders Harlow and Thelma, cream developers, two technical shampoos and accessories built to last. All at fair prices, automatic volume discounts included, do the maths.

Why a short range costs less than a catalogue

Every line in a catalogue carries a cost nobody shows you, a minimum production run, a slot in the warehouse, a page to translate, a photo to shoot, a pitch to train people on. Multiply that by three hundred references and you get a structure that has to be paid for somewhere. That somewhere is always the selling price.

The opposite choice

YDOL went the other way, a tight range of professional hair products where every reference has to earn its place at the colour bar. Fewer lines, longer production runs, fixed costs spread over fewer products. It is one of the three levers behind the YDOL price, along with online distribution and the absence of middlemen.

What it changes for you

A choice made in three minutes instead of thirty, salon stock that does not sit still, and affordable professional hair products without comparing fifteen versions of the same thing. Here, simplicity is not a gap in the offer, it is the business model.

Written by people with colour on their hands.
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