Star Products
Our pick of bestselling products, Yconik colour and our Harlow & Thelma lightening powders, for pro results.
The bestsellers at salons that matter
Here, no divas, the star products are the ones hairdressers recommend, Yconik professional colour from €2.49 a tube and our lightening powders Harlow and Thelma. Tested in real conditions, rated 4.9/5 by actual salons.
Why our best-sellers are not the ones we pushed
In hairdressing a product usually becomes a star because a brand decided to make it one, a listing discount, a promotion at the wholesaler, a rep who keeps insisting. At YDOL there is no listing discount, no wholesaler and no rep. So a product can only climb one way, by being recommended by hairdressers to other hairdressers.
What this ranking actually means
These references are at the top because they get recommended, reordered and rated 4.9/5 by real salons. It is a ranking built on use, not on a marketing plan. Slower to build, and a great deal harder to fake.
Where to start
If you are trying YDOL for the first time, start with what others validated before you, the colour, one bleach powder and the developers. A complete colour bar, at a fair price, with no commitment from your salon.
