The Must-Haves
The essentials for taking care of hair every day, After Color & Blonde Keeper shampoos and our YDOL developers.
The backwash at the right price
The salon must-haves, cream developers 10, 20 and 30 vol to reveal, After Color to lock it in, Blonde Keeper to banish brass. Three pro moves, zero budget waste, that's the whole promise YDOL.
Why this is where a salon's budget leaks
Technical products are invisible. They are not on the retail shelf, they have no packaging to show off, and nobody counts them at ordering time. They go out in litres and grams, every day, on every service. That is precisely why a price gap here turns into a real sum, and why you only notice it at year end.
The three steps that count
Develop at the right volume, seal after the colour, tone between appointments. Three products, three moments, and an invoice that changes if you pay a fair price rather than the price of the distribution chain. These are the salon technical products you use the most and negotiate the least.
The honest test
Pull last year's orders on those three lines only, and compare. Not the whole catalogue, not a single order, those three lines, over twelve months. That is where the difference shows.
