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YDOL's signature bleaching
Thelma - Bleaching Powder
THELMA, gentle but formidable
from 9,90 € excl. VAT the 500 g tub
EU professional? With a valid EU VAT number, you pay this price excl. VAT, with no VAT on top.
THELMA, gentle but formidable. An ammonia-free bleaching powder that respects the fibre while still lifting up to 7 levels. Perfect for sensitive scalps and gentle techniques.
YDOL's perks:
- Ammonia-free, no compromise
- Gradual, even lift
- Ideal for every freehand technique
- Lifts up to 7 levels
- 500 g pouch
The more you take, the less it costs 😉
1 tub
15,90 €
Price / Tub excl. VAT
2 to 3 tubs
13,90 €
13% off
4 to 5 tubs
11,90 €
25% off
Best price
6 tubs & up
9,90 €
38% off
Thelma - Bleaching Powder
0
15,90 € excl. VAT / tub · Total 0,00 € excl. VAT
Our tipsHow to use
☁️ As gentle as a Sunday morning, as powerful as a Friday night.
- Mix THELMA with your favourite developer (10 to 30 vol, no more), 1:1.5 or 1:2 depending on the technique.
- Creamy texture? Perfect.
- Apply with a classic technique or freehand painting, depending on your mood.
- Processing time: up to 40 minutes, keeping an eye on it (THELMA is easy-going, but don't forget about it).
- 💧 Rinse thoroughly, then After Color Shampoo to finish in style.
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In short
Thelma, lift with total control
Thelma is YDOL's other professional bleach powder, the one for techniques where you want room to manoeuvre. Gradual lift, comfortable application, clean result, perfect for working calmly on sensitised hair, or on the clients who arrive with a long colour history behind them.
Between Harlow the powerful and Thelma the precise, your technical station is ready for every consultation, at the right price. Round it off with the YDOL cream developers and the Yconik shade chart so you can call the colour, literally.
Why Thelma costs exactly the same as Harlow
At most brands, the gentle powder costs more than the powerful one, as if control were a paid upgrade. At YDOL both powders sit at the same price. You pick on the diagnosis, never on what is left in the till. That works because between the lab that makes them and your backwash there is no rep, no wholesaler and no shelf space to pay for.
The grid, no asking required
Thelma starts at 9.90 € for the 500 g bag from 6 tubs, then 11.90 € from 4 tubs, 13.90 € from 2, and 15.90 € for a single tub. The bulk discount applies by itself in your cart.
What a gentle lift must never give up
A gentle professional bleach powder is only worth having if you can work it calmly, progressive lift, a result you can read from the first bag to the last, comfort on compromised hair. On a client coming back from a bad job or a balayage you have to rescue, what counts is room to manoeuvre, not the cents you saved. The price drops, the control does not.
Have you got what it takes, or not?
We all know a hairdresser who bought himself a 1,000 euro pair of scissors. Did it make him any better? Not really, because we all know it, scissors have never made an artist.
Bleaching is the same. The client expects a result, not a lecture about a brand. A gentle bleach powder in the hands of a good colourist gives a clean lift. And the day she is the one asking you for a brand by name, she has already become that brand's client, not only yours.
We talk to artists. Never to your client.
Because at YDOL, we are convinced that the result is created by talent.
And the talent, that's you.
Written by people with their hands in the colour.
